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Brand Documentary Magazine No 44 Vans. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 44 Vans

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Brand Documentary Magazine No 44 Vans 

Recognized today by its iconic checkerboard slip-ons and Off the Wall™ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta ” the so-called œpioneers of modern skateboarding. The shoes were a huge commercial success, and the rest, as they say, was history. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis.  

B Magazines receives no advertising profits or financial support from the brands it introduces. 


  • LEGEND X LOCATION Places from Vans’ history, as recalled by the Vans family and a skateboarding legend
  • OPINION Jürgen Blümlein, CEO of the Skateboard Museum
  • ORIGIN Early Vans sneakers found at the Vans
  • HQ OPINION Ray Barbee, skateboarder
  • VARIATION Contemporary Vans products as a diverse expansion on the company’s original models
  • YOUTH CULTURE Youth culture leaders inspired by Vans’ “Off the Wall” spirit
  • TALK Vans and sneaker culture from the perspectives of two street culture trendsetters
  • PARTNERSHIP Partners that share the Vans spirit
  • SHOP Historic sneaker models as recommeded by streetwear select shops
  • BRAND STORY Following Vans’ entrance as the first skate shoe to becoming a youth culture icon
  • INSIDE VANS Vans’ philosophy towards culture and people, as embodied in the California HQ
  • FACTORY Vans’ roots in shoe manufacturing, as experienced in the Guangzhou factory
  • LEGENDS IN VANS Former action sports legends now working at Vans
  • CULTURE Four cultural pillars that align with Vans’ “Off the Wall” spirit
  • INTERVIEW Kevin Bailey, President of VF Action Sports & Vans Doug Palladini, Vice President and General Manager of North America
  • LEGACY Steve Van Doren, son of founder and ultimate ambassador
  • FIGURES Vans by the numbers

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