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Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 37 Tsutaya. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 37 Tsutaya

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Brand Documentary Magazine No 37 Tsutaya

In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all-encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, CCC, introduced an evolved form of the Tsutaya bookstore in Daikanyama. Based on information from the brand's membership program, the brand continues to suggest a new lifestyle concept, spanning from appliances to smartphones.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B's unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces.  

Contents:

  • INTRO
  • PUBLISHER’S NOTE
  • COMMENTS Comments and reviews on social media by Tsutaya customers
  • SKETCH Rental Tsutaya stores, contemporary and classic, coexist in Tokyo
  • OPINION Hiroshi Kubo, creative director at Beams
  • INNER SPACE T-Site Tsutaya’s cultural complex, viewed through the four elements of branding
  • OPINION Ando Takayuki, editor in chief of Japanese culture magazine Pen
  • THE PREMIUM AGE Objects The tastes of the premium age Places Businesses targeting the premium age Interests The leisure activities of the premium age
  • OPINION Manabu Mizuno, CEO and creative director of Good Design Company
  • LANDMARKS Development Cultural landmarks in the context of local development
  • B’S CUT Tsutaya Scene The lifestyles observed at the Daikanyama T-Site and in the surrounding areas
  • BRAND STORY Started as a rental business, Tsutaya has since established a new lifestyle distribution model
  • CCC The headquarters of Tsutaya’s mother company
  • ADVANCEMENT Tsutaya’s new businesses since Daikanyama T-Site
  • INTERVIEW Muneaki Masuda, CEO of CCC Tsutaya collaborators: Klein Dytham, architect and Tomoko Ikegai, creative director
  • PARTNERS The firms and brands that collaborate with Tsutaya
  • FIGURES Figures showing Tsutaya’s scale and the structure of CCC
  • FROM THE EDITOR IN CHIEF The Editor in Chief offers his observations on Tsutaya’s core values
  • OUTRO


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