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Brand Documentary Magazine No 24 Repetto. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 24 Repetto

Regular price $35.00

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Brand Documentary Magazine No 24 Repetto

Repetto, a French ballet shoes company, was born in 1947 when Rose Repetto first made ballet shoes for her son, the legendary ballerino Roland Petit. Repetto™s innovative manufacturing techniques and Petit™s experience as a dancer resulted IN shoes of exceptional quality. Thefeatures that made Repetto™s ballet shoes great were later employed in the brand™s everyday shoes. The brand underwent further evolution in the 1980s when a new CEO, Jean-Marc Gaucher, introduced an element of fashion to the brand™s original identity as a maker of dancing shoes.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis.

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

  • 02 INTRO
    A cheerful ballerina tiptoeing in her tutu and ballet shoes. This is the captivating image that many have of ballet.
  • 26 INNER SPACE
    Repetto’s signature item, ballet flats, incorporates the shape and function of ballet pointe shoes. B looked into the multiple lines of shoes and clothing that Repetto has developed from this basic model.
  • 40 FRENCH CHIC
    The style of Repetto, with its natural, unadorned beauty, might be called “French chic.” B went to France to look at the styles unique to the French and ask them what brands they think are the most “French.”
  • 60 CHARACTERS
    Repetto flat shoes blend in seamlessly with many different styles and occasions. B met with a number of Repetto consumers engaged in several different occupations.
  • 72 BRAND TO BRAND
    Repetto users introduce the other flats they enjoy.
  • 76 ICONIC DETAILS
    The little ribbon on the Repetto Cendrillon represents the brand itself. But Repetto is not the only shoe brand with this sort of iconic detail.
  • 81 B’S CUT
    Flats are usually worn for how comfortable they make our feet. B took a close up look at the marks feet leave on their Repettos.
  • 96 BRAND STORY
    Begun in 1947 as a manufacturer of professional ballet shoes, Repetto created the Cendrillon, a “fashion flat,” designed with the sensibility of a dancer and made with Repetto’s exclusive manufacturing techniques. This is the story of a brand that has maintained an authentic identity amid crisis, and whose reputation as a fashion shoe brand has continued to grow.
  • 114 OUTRO
    Different flats for different people. Wearing flats lightens their steps, and they walk almost as though dancing.



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