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Brand Documentary Magazine No 10 Penguin. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 10 Penguin

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Brand Documentary Magazine No 10 Penguin

Since its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when sold for affordable price, penguin ensured quality of contents between the covers by finding the best-qualified authors. All of these were made possible by the founder, Allen Lane™s simple belief that œBooks are for reading.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 


  • 01:02 INTRO
    The founder of Penguin first came up with the idea of starting his own publishing business on a platform at Exeter station after meeting a renowned writer. His idea was to introduce reading materials with more variety and accessibility than ever before.
    This section takes a brief look at the organizational structure of the Penguin Group. Even for those who are familiar with Penguin, this is likely to be the peek inside the global publishing company.
  • 07:30 COVERS BY ERA
    Penguin made a name for itself with its series of cover designs. Over the last seven decades, it has continuously introduced new and unforgettable designs. B takes a brief look at some of the publishing house’s major works by decade.
    In some cases, the copyright of a single novel can be acquired by multiple publishing houses. B takes a closer look at the different approaches taken between other publishing companies and Penguin.
    Penguin has reprinted some of its titles, with intervals as short as every few years, and others as long as a few decades. Because published goods tend to mirror the times, it is interesting to take a glance at what changes a title has gone through the years.
    Penguin has its books sold in numerous languages in more than one hundred forty countries around the globe, and the editors have managed to track down some rare copies of Penguin books. It is fascinating, but without the Penguin logo, some of the books we found would not be recognized otherwise.
    B visited one of the collectors’ home for an interview and then went further to assemble a number of rare copies after the collector’s some recommendations. What were once carefully stored in plastic covers were taken out and are now presented on the pages of this magazine.
  • 13:47 INTERVIEW 03
    This Penguin collector is widely known in the U.K. for his Penguin collection that media outlets such as the BBC have covered. The entire home actually looks like a Penguin museum, and B met the interviewee to share a number of stories that could not be heard anywhere else.
  • 14:52 BOOK FORMATS
    Books are published in vast variety of formats, ranging from hardcopy collections to e-books. Penguin’s signature paperbacks, come in a wide range of formats as well. This section compares a wide range of books that come in different sizes and designs.
  • 15:54 A BOOK’S WORTH
    Penguin attempted to introduce affordable reading materials for everyone, regardless of their income level, and this has remained an essential element to the company’s business. Based on consumer price indexes in each era, this section compares how much a Penguin title was worth when it was sold at six pence with a current Penguin title.
    Penguin titles can be spotted in unlikely places, from barber shops to clothing stores to cemeteries. Indeed, one gravestone we found had an epitaph design inspired from Penguin’s signature book cover design.
  • 21:73 B’S CUT
    Whether a book or movie title, a brand name remains entrenched in someone’s memory because it represents something special to that particular person. B’s Cut for this issue was drawn up after talking with an assortment of different Penguin readers who shared some of their own special moments.
  • 22:88 BRAND STORY
    The publishing company’s founder, Allen Lane, poured his heart and soul into bringing about changes to the world through the medium of publishing. B hopes its readers will make the time to discover more about the countless creative attempts made by the company’s founder.
  • 23:116 OUTRO
    As fall is said to be a season of book reading, perhaps we should all go out to a neighborhood bookstore to find something to read after going through this edition of B. It is all staff member’s sincere wish that readers find some pleasure in tracking down some notable literature.

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