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Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 70 Porsche. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 70 Porsche

Regular price $35.00 USD

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Brand Documentary Magazine No 70 Porsche

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

  • INTRO
  • PUBLISHER’S NOTE
  • THE DREAM CAR Admirations of Porsche and 24 their praise-worthy features in the media
  • MEET THE DRIVERS The value of the Porsche brand as testified by the members of the Porsche Club of America
  • OPINION Karl-Heinz Volz, Head of Customer Center Individualization
  • PERSONALIZATION Step-by-step process of custom Porsche manufacture at Porsche Exclusive
  • ORIGIN The high-performance components hidden inside the body
  • ENGINEERING Eight key elements that characterize Porsche engineering
  • OPINION Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team
  • ATTRACTION The brand as experienced by Porsche owners
  • LIFESTYLE Stylish elements found in the personal spaces and lifestyles of Porsche owners
  • OPINION Alexander E. Klein, Classic Car Collection Manager, Porsche Museum
  • IN CALIFORNIA The status of Porsche and the car culture in the automotive mecca of Southern California
  • IN TOKYO Porsche culture in Tokyo, the city of aficionados
  • BRAND STORY Why Porsche has become the world’s most desired sports car
  • PORSCHE DESIGN STUDIO 21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan
  • INSIDERS The Porsche philosophy, people, and design defined by the insiders at Porsche
  • TALKS The secret to Porsche’s success as told by automotive journalists
  • INTERVIEW Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche
  • AG FIGURES The glory days of Porsche and the scale of its current success seen through numbers
  • REFERENCES
  • OUTRO


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