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Brand Documentary Magazine No 51 Mr Porter. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 51 Mr Porter

Regular price $35.00

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Brand Documentary Magazine No 51 Mr Porter

Started in February 2011 as the male equivalent to women's fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men's e-commerce market and become a bona fide role model for industry latecomers.

Brand, balance, and perspective

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

  • INTRO
  • EDITOR’S LETTER
  • UNBOXING Customer reviews of Mr Porter on Instagram
  • DIRECTORY Using the website
  • OPINION Fashion Consultant, Creative Director Sangjae Jay Lee
  • BRANDS A look at the fashion industry through Mr Porter’s brand lineup
  • SERVICE Increasing competitiveness through service innovations MR. The ideal man according to Mr Porter
  • OPINION Mr Porter Creative Director Ben Palmer
  • MEDIA Securing content capacity that rivals major media outlets
  • VENUE Where you can find The Mr Porter Post
  • DISTRIBUTION CENTER Distribution centers scattered around the outskirts of London
  • BRAND STORY The rise and growth of an e-commerce innovator
  • MILESTONE Comments by the media and Mr Porter on the company’s three major milestones
  • MARKETING The brand’s increased levels of experience- based marketing
  • STYLE COUNCIL A stylish team of advisors from various backgrounds
  • E-TAILERS Seven online retailers who have changed the terrain of luxury fashion
  • INTERVIEW Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
  • FIGURES Mr Porter by the numbers
  • OUTRO



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